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Better audience targeting

Communication has changed. Blanket advertising no longer provides viable ROI for every campaign. Big data revolutionized the way organizations identify and locate their best prospects. But data alone isn�t enough. Cambridge Analytica is building a future where every individual can have a truly personal relationship with their favorite brands and causes by showing organizations not just where people are, but what they really care about and what drives their behavior.

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At Cambridge Analytica we use data modeling and psychographic profiling to grow audiences, identify key influencers, and connect with people in ways that move them to action. Our unique data sets and unparalleled modeling techniques help organizations across America build better relationships with their target audience across all media platforms.

OCEAN Personality Model

We use the established scientific OCEAN scale of personality traits to understand what people care about, why they behave the way they do, and what really drives their decision making.

OPENNESS
Do they enjoy
new experiences?
CONSCIENTIOUSNESS
Do they prefer
plans and order?
EXTRAVERSION
Do they like spending
time with others?
AGREEABLENESS
Do they put people�s
needs before theirs?
NEUROTICISM
Do they tend
to worry a lot?

Understand your unique personality type:

Take our test

Services

Our comprehensive range of analytics and engagement services are proven game changers that deliver smart solutions and produce real results.

Products

Our product set lets you control every aspect of your audience engagement by building crucial information flows and behavioral connections.

Section Image - Big Data and Advanced Audience Targeting 5,000 data points per person

Careers

We�re always interested in hearing from people at all levels who think they have something unique to add to the Cambridge Analytica team.

HR Business Partner

The purpose of the role is to provide HR operational and strategic support to the New York & Washington, DC offices.

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Senior Political and Corporate Communications Strategist (UK-based with frequent assignments overseas)

We are seeking senior full-time Corporate and Political Strategists to work in our London office. This is an opportunity for the right people to contribute their talents to a unique organisation working at the intersection of social science, public policy, opinion research, behavioural psychology, �big data� and strategic communications.

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Business Development Director

We are currently seeking experienced, highly motivated, tenacious and goal oriented business development professionals to join our Business Development team as Business Development Director.

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Data Engineer

We�re looking for an experienced Data Engineer to join our team, working across a range of commercial and political projects.

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Data Scientist

We�re looking for an experienced Data Scientist to join our team, working across our research and data modeling projects.

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Section Image - Big Data and Data Science at Cambridge Analytica We work with the best and the brightest