Cambridge Analytica
Investigating how your data is collected, used and exploited — with practical guides to protect your digital privacy
Understanding the Power Behind Modern Data
Explore how today’s digital systems shape information, influence decisions, and impact society. Gain clarity on data, algorithms, and online behavior—no technical background required.
Top Stories
The Real Cost of Free Apps: How You Pay With Your Data
You don't pay for Instagram with money. You pay with psychological data—the attention patterns, emotional responses, and vulnerability markers that…
How AI Resume Screeners Build Discrimination into Hiring
LinkedIn's recruitment AI screens 300 million resumes annually, ranking candidates through algorithms that measure "culture fit," "coachability," and "leadership potential"—metrics…
Google’s Gemini Memory Feature: The Industrial Consolidation of Cambridge Analytica’s Playbook
Google announced a new "Memory" feature for Gemini that stores user preferences, personal facts, and interaction patterns across Gmail, YouTube,…
Britain’s Post-Brexit Privacy Collapse: How the UK Abandoned Cambridge Analytica’s Lessons
The UK's decision to weaken GDPR compliance post-Brexit represents something more dangerous than regulatory rollback—it's institutional amnesia about what behavioral…
The FTC’s $5 Billion Facebook Settlement: Why Zuckerberg’s Punishment Actually Validated Cambridge Analytica’s Business Model
The Federal Trade Commission's 2019 settlement with Facebook—a record $5 billion fine—was presented as historic accountability. In reality, it was…