Case Studies

Predictive profiling: how algorithms anticipate your identity before you reveal it

You don’t need to fill out a form, post a status, or answer a survey…

By Nicolas

From scandal to awareness: how Cambridge Analytica changed the Internet forever

A digital awakening Before 2018, most people browsed, liked, and shared without thinking twice about…

By Nicolas

The birth of surveillance capitalism: how Cambridge Analytica exposed the business of human data

What is surveillance capitalism? The term was popularized by Shoshana Zuboff in her landmark book…

By Nicolas

What is Cambridge Analytica? A look back at the scandal that changed the Internet

Understanding how a political data company exposed the scale of data collection and microtargeting on social media — and why…

By Nicolas