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Case Studies
Predictive profiling: how algorithms anticipate your identity before you reveal it
You don’t need to fill out a form, post a status, or answer a survey for the internet to know…
From scandal to awareness: how Cambridge Analytica changed the Internet forever
A digital awakening Before 2018, most people browsed, liked, and shared without thinking twice about where their data went. The…
The birth of surveillance capitalism: how Cambridge Analytica exposed the business of human data
What is surveillance capitalism? The term was popularized by Shoshana Zuboff in her landmark book The Age of Surveillance Capitalism.…
The psychology of persuasion: how Cambridge Analytica hacked human behavior
Understanding the mind behind the click Every digital action — every like, share, and comment — is a clue. Cambridge…