News

Google’s Gemini Memory Feature: The Industrial Consolidation of Cambridge Analytica’s Playbook

Google announced a new "Memory" feature for Gemini that stores user preferences, personal facts, and…

Meta’s Threads: How the Cambridge Analytica Playbook Went Legitimate

Meta's Threads collects 14 distinct data types from every user—surpassing Facebook, Instagram, TikTok, and every…

GDPR’s Anti-Profiling Clause: Five Years of Regulatory Theater While Psychographic Targeting Thrives

GDPR Article 22 was supposed to be the legal kill switch for Cambridge Analytica-style psychographic…

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The birth of surveillance capitalism: how Cambridge Analytica exposed the business of human data

What is surveillance capitalism? The term was popularized by Shoshana Zuboff in her landmark book The Age of Surveillance Capitalism.…

By Nicolas

Digital democracy at risk: how Cambridge Analytica reshaped politics

The rise of digital campaigning In the early 2010s, political campaigns discovered the power of social media. Platforms like Facebook…

By Nicolas

The digital future: what comes after Cambridge Analytica

From exposure to evolution When the Cambridge Analytica scandal erupted in 2018, it felt like the Internet’s moment of reckoning.…

By Nicolas

After the scandal: how Cambridge Analytica changed journalism forever

When technology met accountability In early 2018, few could predict that an obscure data analytics firm would ignite one of…

By Nicolas