Case Studies

Predictive profiling: how algorithms anticipate your identity before you reveal it

You don’t need to fill out a form, post a status, or answer a survey…

By Nicolas

From scandal to awareness: how Cambridge Analytica changed the Internet forever

A digital awakening Before 2018, most people browsed, liked, and shared without thinking twice about…

By Nicolas

The birth of surveillance capitalism: how Cambridge Analytica exposed the business of human data

What is surveillance capitalism? The term was popularized by Shoshana Zuboff in her landmark book…

By Nicolas

The psychology of persuasion: how Cambridge Analytica hacked human behavior

Understanding the mind behind the click Every digital action — every like, share, and comment — is a clue. Cambridge…

By Nicolas

The end of privacy: are we entering a world without secrets?

The illusion of privacy We like to think that privacy is a matter of choice — that by adjusting settings…

By Nicolas

The rise of digital activism: fighting back after Cambridge Analytica

The birth of a movement When the Cambridge Analytica revelations broke in 2018, millions of users realized that the platforms…

By Nicolas

Bibliography and key resources: understanding the Cambridge Analytica scandal

Why this bibliography matters The Cambridge Analytica scandal was not an isolated event — it was the product of decades…

By Nicolas